A genius way to get people to preorder your book

Steal these tricks; watch the early sales pour in.

Before we get into today’s post, may I remind you we’re doing a 30-day non-wordcount challenge over in the Subscriber Chat? The community couldn’t be more supportive, and I’m loving hearing about other people’s inspiring January goals. Join us!

The other day, I opened my gmail to a delightful bcc’ed note from Sara Sligar, whose debut Take Me Apart I adored and whose buzzy Gothic thriller, Vantage Point, hits shelves on January 14. I really love authentic-feeling ~author marketing~ (ew) like this and I think it's so helpful for other writers to see examples of it done well, so I got her permission to share it with y’all! I’m pasting the email in full below, with some commentary from me in block quotes (like this paragraph). Off we go!