As an author with a new book, let me tell you about eleven other books instead!
Some satire: If artists in other fields were expected to do promo like authors
Ed. note: Around their publication days, authors in commercial genres are frequently asked to write “reading-recommendation roundups,” i.e., listicles summarizing and opining on other books that have something in common with their new release.
Now, I LOVE talking about books I enjoyed, but writing these is surprisingly time-intensive, and they sorta pull the spotlight from the book I labored over for years. Then a friend pointed out that no other creatives are tasked with similar “promotional opportunities,” and, well…
Art aficianados, you’re in luck: Renowned painter Shayna Jain has a big art opening tonight, debuting loads of new work! To celebrate, we asked her to painstakingly create a large-scale oil painting portraying four painters she also likes. The QR code below leads you to their websites.

LISTEN NOW: To mark his new album release, musician Caleb Downing wrote a song naming eight other artists he enjoys and lyrically sharing which songs of theirs you should be listening to. (Instead of his.) We gave him four days to dream up, record, and produce this exclusive track while he chaotically prepared for a multi-city tour.
Kenner Kane, the A-list actress, has a new movie coming out! We brought her into the studio to film a promo for three movies also hitting screens this month. She was not involved with any of them. Despite her repeated attempts to talk about her latest project, we continued steering the convo back to other people’s work.
To celebrate photographer Meena Almassy’s new showing, we asked her to take headshots of five other photographers she admires. In this article, her portraits of them will be very small while the other photogs’ work will be spotlit. Almassy was not paid for her time. A tiny and easily missable box in the corner will contain the details for her gallery opening.
Film nerds, rejoice—beloved auteur Clinton Palladino’s major motion picture premiers in theaters tonight. Rather than talk about it, we asked him to write, direct, and shoot a short film sharing the OTHER movies you should be watching right now instead of his latest masterpiece. Doesn’t his altruism make you want to buy tickets to his new feature? Wait, why not??
😁😂😁 laughing hard (yet not laughing…)
Yes exactly this