The exact pitches that got The Herd into Refinery29, Marie Claire, and more

Another round of successful op-ed and essay pitches

Jun 10, 2024

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I recently shared the word-for-word pitches I used to get article assignments from Good Housekeeping, Crimereads, and other outlets—assignments that let me plug my new book to strangers:

EXACTLY how I got my book on Marie Claire, CNN.com, and more

Andrea Bartz

May 31, 2024

EXACTLY how I got my book on Marie Claire, CNN.com, and more

We’ve all done it: You open a magazine or newspaper, read a great little article by an author with a new book coming out—likely an op-ed or essay, maybe a reported first-person feature—and you feel both compelled to buy the book and a bit fizzy with envy. (R.O. Kwon’s

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I promised I’d share more examples if there was interest, and boy, was there ever! Please read on for the exact article pitches I sent to editors around when my sophomore novel, The Herd (a whodunnit set in a bougie all-female coworking space), hit shelves. Keep an eye on my Substack’s publicity tag for tons more tips for getting organic PR and pitching op-eds and essays. In future posts, I’ll share pitches from We Were Never Here and The Spare Room, too.

Oh, one more thing: If you want to brainstorm and hone sellable article pitches related to your novel, I offer one-on-one virtual consulting—learn more here!

Marie Claire

The pitch:

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