The most fascinating responses to last week's book PR post (+ an apology!)

Tricky topic, this one...

Hi, friends! Last week I shared the POVs of four authors who’ve hired external book publicists, plus my own take (as someone who hasn’t):

5 authors get real about hiring a book publicist

Y’all reacted! I so appreciated the discussions this post sparked and decided to highlight three articulate and enlightening reactions from authors and book publicists. (I knew y’all were a bunch of geniuses.)

At the end, I also share why I updated the post post-publication, and why I owe you all an apology. (Spoiler for those who aren’t paid subscribers and thus can’t read to the end: I overshot by far how much top publicists typically charge—a huge disservice to authors who are thinking about hiring one, authors who have hired one, and of course, book publicists themselves. Read on for what went wrong, what the real numbers are, and how I hope to gain back your trust!)